Working out what to wear on your personal brand shoot is a huge worry. If you get it wrong, the whole shoot could be ruined so no wonder it stresses people out. Especially if you are the face of your business and brand, you want to make the best impression quickly and stand out in a sea of other business owners. I am a media expert personal stylist with lots of TV experience and I know what works on camera. I’m also a personal brand specialist so I can advise on how to express your message through what you wear. There are my do’s and don’ts for a successful personal branding shoot.